I’ve seen a lot of articles written lately about brands on Snapchat that make me think the people writing them aren’t actually on Snapchat. They are mostly making recommendations based on an article written four months ago in a major business online mag that recommended a few brands that were there at the time. If we are going to watch how this platform is growing, we need a list of who is there now. Because I get emails from time to time asking for recommendations of people to follow on Snapchat, I thought I’d just publish a list with a couple notes attached.
First, I’d like to mention that many of the universities on this list are not very active over the summer. I am assuming they will pick back up in the fall.
This is a list of brands I follow, not necessarily brands I recommend for best practices. After you follow someone long enough, I think you’ll know if they are missing the mark or hitting the nail on the head. It’s just like any other platform. There are winners and losers on every social media channel.
I am always learning—about every platform—and I like to watch what other people are doing. If you’re thinking about trying out Snapchat, this is a good list to start with. Honestly, you may see the good, the bad, and the ugly here. But people are just learning, so it’s hard to be too critical yet. Add any others you might follow in the Notes. The brand username (name to search on Snapchat) is up front.
In this month’s Athletic Management Magazine, there is a featured article on upgrading the fan experience, with an inset piece on The Disney Institute I recommend everyone in college sports (and beyond) read. In it, Jeff James, VP and GM of the Disney Institute talks about the difference between just completing tasks and meeting a common purpose. An excerpt is below and the full text is in the above link. I loved the illustration of the custodial person and the dropped ice cream cone. Read on. Awesomeness.
Just a thought about how travel from Bozeman is complicated. I have to go to Salt Lake for a meeting in July. One day, overnight, back next morning. Driving takes 6 1/2 hours (one way). Flying (one hour direct): Delta wants $700 for a round trip. Travelocity has flights starting at @$350 but they take longer than it is to drive. Hmmm….eeny, meeny, miny, moe.