This small, but powerful book can be a good guide to learning how to not just manage your reputation, but market it. Are you contemplating using that review widget on your Facebook page? This book can give you some advice on how to leverage online and word-of-mouth reviews. Only $2.99 for Amazon Prime members. I recommend.
I watched this last night on ESPN and the announcer asked, “Where was the security?” Obviously ESPN people have not spent much time in smaller college venues. Sometimes, their security is just the SID at the score table or a grey-haired guest services person somewhere. I’m concerned about the antagonist boldness fans are exhibiting at games. I don’t know the answer, but I think we need to start talking about how to make our events safer for players, refs and coaches (court storming, I’m looking at you).
Here’s a challenge: take any presentation you’ve done in the last year—conference, convention, training session, whatever—and boil it down to ten minutes. Could you do it? How would you do it?
I thought of this recently when I got asked to do a ten-minute presentation at the Higher Ed Content Conference in April. All the presentations are just ten minutes long—a sort of Ted Talkesque online event. I was asked to do one of these last year at a CASE conference in Indiana that I was keynoting at. They had regular sessions in the morning and then a block of ten-minute sessions in the afternoon. It was pretty cool to see how different people used their ten minutes. Could you say it all in ten minutes?
I saw some chatter yesterday comparing the Sumpto’s marketing survey Snapchat statistic (77% of college students use it everyday) and the Pew Internet stat on Instagram (57% of users use it everyday). It seems people are trying to draw the conclusion that Snapchat is more popular with college kids. That may or may not be true, but I’d like to propose that we don’t have any data that backs that up. I hope you’ll indulge me while I make a couple clarifications:
I know this probably sounds highfalutin and it isn’t my intent to criticize or downgrade Sumpto’s numbers—I think they’re good news for people who want to give Snapchat a test drive. But, taking those numbers and comparing them to a totally different piece of research with a different audience won’t bring you to reliable conclusions. And that concludes my nerdy data rant for the day.