Chris Syme

My personal thoughts are here. My business website is at I'm a crisis manager and social media trainer. I live and love college sports. Living in the two best places on earth. Once an SID, always and SID.
Recent Tweets @
Posts I Like
Who I Follow

In this USA Today piece, it was reported that a Louisville high school shut down social media access via school networks after a student’s video suicide note was posted on YouTube. The article stated, “Worried officials at Jefferson County Public Schools shut down district network access to Twitter and YouTube on Tuesday morning after learning that students across the district were circulating the video, then restored access about an hour later once they felt they had time to reach out to students at Male High School.”

The school is taking some flack because of the move saying that students have access to their phones in school anyway so why try and hide the video? Truth is, the school has an obligation (as a school) to do what it feels best with their own resources. They aren’t ignorant enough to believe that students couldn’t access the video anyway, but the school needed some temporary breathing room to address the situation with the students before opening the school resources so students could access the video. They wanted to give some context to the event and address student needs first. 

Breathing room in a crisis is sometimes necessary. The school’s first priority was student well-being so they decided to temporarily disable Twitter and YouTube access so they could agree on a strategy and get the students’ attention. I doubt they were trying to “hide” the video from their students. I believe it was the right thing to do. 

Many thanks for former SID and buddy Jason Falls for giving me an interview on where social media is going and how to get there. If you want to learn from somebody who’s been there, done that, read up. His take on the necessary skills it takes to succeed as a social media marketer are pretty no-nonsense—just like Jason. Read the piece on Social Media Today here.

When sorting through all the noise out there looking for marketing tips, these kinds of articles sadden me. And how something like this gets published in a magazine as prestigious as Entrepreneur is just quizzical. The article is titled, “5 Reasons Every Business Needs To Be On Snapchat” and it’s unfortunately worthless. Here are the reasons:

1. People use it, and they’re going to keep using it.

2. Prove you’re a “cool” company.

3. You’ve already built the audience on other social platforms.

4. Embrace a new wavelength of messaging.

5. This is the new world of advertising.

If this is your marketing strategy, you’re in trouble(I think Audi may have used this strategy when they used Snapchat during the Super Bowl). And honestly, it doesn’t matter if it’s Snapchat, Pinterest, Twitter, Facebook, or any other platform, there is nothing worthwhile in this advice. What is even more amazing is that there is even a comment saying this is good advice. My soapbox Friday—add your two cents if you like.


Last week after I blogged about McNeese’s spring promotional items and after the crawfish boil we held for the students, I had a handful of people in the industry reach out to me. Everyone wanted to know what is the McNeese Athletic Engagement Committee (AEC)?

Well, let me explain…

The AEC is…

Great model! Thanks for sharing Danielle.

I’m doing some research on the usability of Twitter cards. Anybody tried them yet? What do you think? Send me an email and let me know what you think.


There are few professions with people so eager to work, they often do so to their own detriment, but here we are. This is a position that will fly in the face of how SIDs (especially Small School SIDs) see themselves. We see ourselves as selfless, generous workers who stay late and pick up the…

Online privacy rights advocate Bradley Shear wrote this piece supporting EPIC’s proposed student bill of privacy rights. As with all well-meaning documents, this one is good for the most part. However, point number one is extremely troubling to me. I’m not sure students, or anyone for that matter, should have the blanket ability to just erase something inappropriate forever, as if it never happened. I might be old fashioned, but I believe we overcome inappropriate behavior by doing it right the next time, and the next. Eventually the good news overcomes the bad news.

If the information is incorrect, slanderous, bullying, whatever, then yes. But I shouldn’t be able to engage in bad behavior online and then just be able to erase it like it never existed. Whatever happened to the consequences of bad behavior? 

When I first started teaching, historians were complaining that conservative textbook companies were “rewriting” pieces of American history that made the United States look bad—giving students a rose-colored view of our country’s beginnings. As wrong as those “corrections” of history were then, this is the same mindset now, in my thinking. Kids learn as they work through the consequences of behavior. Isn’t that what growing up is about? Giving them an erase button teaches them nothing except that you get a do-over whenever you want.  

What do you do with this stuff? Help deciphering Facebook engagement.

from Tom Fishburne and The Marketoonist