I have a Google alert set up for “social media study.” It often produces some pretty interesting results. I’m not sure every study returned on the alert would pass the approval of my college stats professor, however.
If I could do one social media study right now, it would be to poll the ages of the community managers that are responsible for the rash of bad corporate tweets we’ve seen in the last year. The latest, from SpagettiOs, makes me think that the person responsible doesn’t have a good context of the historical event. I saw a few tweets yesterday intimating that somebody young must be responsible. Maybe, maybe not.
The bad taste here doesn’t come from a immature sense of humor, as many bad tweets do, but just from a lack of understanding the historical/cultural impacts of events like Pearl Harbor. This might be an appropriate tweet for the Fourth of July, but not Pearl Harbor or D-Day.
Let me clarify that I know some wise young community managers, and that I don’t believe age is a criteria (either young or old) for understanding the responsible use of social media. Native or non-native understanding of tools does not produce a responsible social media manager.
A good social media manager needs wisdom—about the bigger audience picture and their values. Sometimes that wisdom comes with age and experience, sometimes not. Tweets like this one should also be a team collaboration. Hopefully somebody on the PR team has a grasp of how a post like this could go wrong.
It’s an unfortunate reminder that when you plan to newsjack, you had better troubleshoot all the possible problems your posts can cause. If there’s one possible reputation killer on the list, I’d ditch the idea and start over. That is unless you are Kenneth Cole, who’s underlying social media philosophy relishes controversy.
A recommendation for a good book on managing and repairing your reputation online. Good read for anyone who is on the internet. Do you know the Google Truth about yourself? Your brand?
Happy Holidays from CKSyme Media Group. We’d like to thank all our clients, friends, fans, and families for a great 2013. Here’s wishing you a prosperous 2014. God bless. Click the box above for our video message.
Those of us in crisis PR have always said the best way to turn the tide on a negative event in social media is to let the stakeholders speak up and take care of it. On Saturday, after Alabama’s loss to Auburn, quarterback A J McCarron did just that by calling out fans on Twitter who were blaming the loss on kicker Cade Foster. By Sunday, the outpouring of hate for the kicker had turned to an outpouring of support, including a Facebook page dedicated to supporting Foster. This, my friends, is the way to stay classy on Twitter. Student-athletes, take note.
I want to wish you all a peaceful Thanksgiving filled with good food and good company. Also, I’d like to pass on this article my cousin sent me on the science of gratitude and how living a life of thankfulness not only enriches those around us, but blesses us as well. I am thankful for good friends and loving family. God bless!
It’s a big deal these days to cross social media and TV watching—lots of competition between networks. In efforts to be more “interactive”, The Voice (NBC) recently employed a feature called “The Twitter Save” for watchers of the popular show. Towards the end of the results show, viewers got a chance to save the last contestant via a real-time Twitter save. However, the network seemed to overlook the fact (or didn’t care) that people in the Mountain and Pacific time zones were not going to be able to vote.
The Voice is a competition similar to American Idol where viewers get to choose the winners. Fans are invested in that process—it is a big draw of the show. NBC’s recent neglect of a large portion of their audience is a travesty. Somebody doesn’t understand either the dynamic of watching a live competition show or the cultural use of social media. This feature, which was done in multiple shows, is the worst social media fail I’ve seen in a while for many reasons, but here are the four main:
I disagree with Entertainment Online that the Twitter Save is a way to correct bad initial voting. It would be if you included the whole audience.If you’re a fan of the show in the west, what do you think?